中国消費洞察オンライン〜中国ビジネスをマーケティング視点から再構築!
Coloring books

China's 'Secret Garden' craze comes down to pixels

2015年11月1日更新

SHANGHAI -- Early this past summer, share prices in Shanghai fell dramatically. Around the same time, "Secret Garden," a coloring book for adults created by British illustrator Johanna Basford, became a phenomenal hit in China, with social networks playing a big role in increasing its popularity. The 96-page collection holds elaborate black-and-white outlines of flowers, plants, insects and animals, with only 264 characters. Buyers use their favorite coloring instruments, choosing their own colors, to finish off the illustrations.

>> Read more...
http://asia.nikkei.com/Business/Consumers/China-s-Secret-Garden-craze-comes-down-to-pixels

A4サイズで印刷

Copyright (C) CastGlobal Consulting Co., Ltd. All rights reserved.
No reproduction or republication without written permission.
本資料に関する著作権は弊社又は弊社に所属する作成者に属するものであり、
本資料の無断引用、無断変更、転写又は複写は固くお断りいたします。

前ページへ戻る
pageTop