Hands-on appeal helps China

2016年7月19日更新

SHANGHAI -- The common perception is that urban shoppers prefer to make their big-ticket electronics purchases online, but in China, brick-and-mortar stores are still drawing in customers who want to see, touch and test their next appliance.

This is what I found conducting interviews with citizens in Tianjin, Hangzhou, Wuhan and Chengdu at the request of a Japanese consumer electronics company. A related finding was the growing appeal of "experience stores" run by individual brands, with several of the people I interviewed saying they preferred these over mass retailers.

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http://asia.nikkei.com/Business/Trends/Hands-on-appeal-helps-China-s-electronics-shops-woo-shoppers