China's LeTV reels in users with hardware 'bait'

2016年8月10日更新

SHANGHAI -- China has no shortage of online shopping "holidays," and while Singles Day on Nov. 11 may be the most well-known, June 18 is the day to get a bargain on home appliances and personal electronics.

Referred to as 618 for short, the date is significant because it is the "birthday" of JD.com, which started as a consumer electronics online store and has since become one of China's leading online retail platforms, on a par with Alibaba Group Holding's Tmall.com.

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http://asia.nikkei.com/Business/Companies/China-s-LeTV-reels-in-users-with-hardware-bait