中国消費洞察オンライン〜中国ビジネスをマーケティング視点から再構築!
Consumer product makers must adapt to changing preferences to succeed

Chinese develop a taste for healthy food and drinks

2017年3月13日更新

Guangzhou East Railway Station is an overland gateway to Guangzhou, the capital of China's Guangdong Province. The station is the terminus for trains bound for Dongguan, Shenzhen and Hong Kong. It has helped drive the economic growth reflected in the high-rise buildings offices and hotels that began appearing in the 1990s.

Subways also use the station, which is crowded with commuters during the morning and evening rush hours. At one entrance to the station, a huge sign advertises new low-sugar and sugar-free herbal tea products under the Wanglaoji brand.

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