中国消費洞察オンライン〜中国ビジネスをマーケティング視点から再構築!
Marathon bug has amateur enthusiasts spending more on gear and training

42km fever grips Chinese runners

2017年3月26日更新

Marathon fever has gripped China, and it shows no sign of fading.

"The boom in amateur marathons began in China in 2015 and continued into 2016," said Lin, who works for Nike's Chinese unit. The number of these 42km races held in the country more than doubled from 53 in 2014 to 134 in 2015, with over 2 million runners signing up. Last year, 200 races were held, and the figure is expected to swell beyond 500 in 2020.

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