中国消費洞察オンライン〜中国ビジネスをマーケティング視点から再構築!
Ctrip uses mobile social network to help customers help themselves

'Have smartphone, will travel' is mantra of new Chinese tourists

2017年4月8日更新

In preparation for my trip to Taiwan during this year's Chinese New Year holiday, I purchased a ticket through Ctrip.com, a major Chinese online travel agency that I often use, for a flight on China Eastern Airlines on Jan. 26, two days before the start of the festivities.

I bought the ticket several months in advance, and as the date of departure drew near, I received a text message on my smartphone. It said, "Would you like to chat with your fellow passengers traveling together to Taiwan on the same flight?"

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