China's revolutionary O2O supermarket chain

2017年5月4日更新

Hema Xiansheng, a Chinese online-to-offline, or O2O, fresh food startup is racing ahead amid reports of slumping sales at general merchandise stores in the country.

The company has steadily expanded its network of brick-and-mortar supermarkets since it opened its first outlet in early 2016, and is doing so while pursuing a revolutionary, cost-conscious O2O business model.

Hema Xiansheng was founded by Hou Yi, a former top official at JD Logistics. Chinese e-commerce giant Alibaba Group Holding bought into the company soon afterward and it currently operates seven outlets in Shanghai, one in Ningbo and plans to open a new store in Beijing this year.

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